Four Patterns of Data-Driven Design Activities in New Product Development

DS 122: Proceedings of the Design Society: 24th International Conference on Engineering Design (ICED23)

Year: 2023
Editor: Kevin Otto, Boris Eisenbart, Claudia Eckert, Benoit Eynard, Dieter Krause, Josef Oehmen, Nad
Author: Lee, Boyeun; Ahmed-Kristensen, Saeema
Series: ICED
Institution: University of Exeter Business School
Section: Design Methods
Page(s): 1925-1934
DOI number:


In the midst of Industry 4.0 where digitalisation is stimulated through the Internet of Things (IoT), Big Data, and machine learning technologies, an increasing volume of valuable data has been acquired from sensors and interconnected devices. This data-driven paradigm can enable organisations to create new or improved products and services, build long-term customer relationships in a value co-creation manner, adapt to continuous business reconfiguration or address societal challenges such as sustainability. Scientific research addressing Data-driven design has increased steadily in the last few years. However, despite this, there is still a need for a comprehensive understanding of data-driven design processes. Thus, through a systematic literature review, we review the data-driven design activities observed in the new product and service development and types of data utilised in New Product Development (NPD) process. This paper contributes to design research and through reviewing the current landscape of Data-driven design identifies ten data-driven design activities and four-dimensional aspects in NPD process.

Keywords: Big data, New product development, Design practice, Data-driven design

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