UNDERSTANDING AND PROTECTING VALUE IN NEW PRODUCT DEVELOPMENT
DS 31: Proceedings of ICED 03, the 14th International Conference on Engineering Design, Stockholm
Year: 2003
Editor: Folkeson, A; Gralen, K; Norell, M; Sellgren, U
Author: Cagan, J.; Vogel, C. M.
Series: ICED
Section: INNOVATION
Page(s): 127-128 (exec.summ.), full paper no. DS31_1919FP
Keywords: Product value, value opportunities, intellectual property, patent, trade dress, brand